Sales Guide · West Virginia · Mon PowerInternal rep reference

Top Tier — West Virginia Battery Sales Reference

Mon Power · Northern West Virginia (Morgantown, Fairmont, Clarksburg)

Sales reference for reps working Mon Power's West Virginia territory. This is the deep reference — how to sell it up top, full utility detail below. West Virginia rewrote its solar rules, and Mon Power's version works like this: new solar customers are metered on two separate registers — everything you pull from the grid bills at full retail, around thirteen to fourteen cents, and everything you export credits at 9.343 cents, a rate the PSC approved in a 2024 settlement — and worth knowing: the commission's approved rate was a meaningful win over the 6.6 cents the utilities originally proposed. The two registers never net against each other. That gap — roughly four cents on every exported kilowatt-hour — is real, modest, and genuinely battery-addressable: stored power that replaces a thirteen-cent import instead of earning a nine-cent credit captures the difference mechanically, about $165 a year on a typical system, and we quote that small number plainly because it's true. One screen comes first, always: customers grandfathered on the old 1:1 rules are on netted full-retail terms where a battery adds roughly nothing to today's bill — for them the pitch is resilience and the takeover, told straight. And resilience is no abstraction here: this is the state the 2012 derecho made famous, where this January's winter storm put a State of Emergency on all fifty-five counties and nearly a hundred thousand APCo customers in the dark, and where rural restorations still run longest in the nation. The spread pays the math; the mountains make the case.


What kind of market this is

Mon Power West Virginia is a separate-registers net-billing market with a modest, honest, verified spread (~4.2¢/kWh, ~$165/yr), a mandatory vintage screen (grandfathered 1:1 customers = ~$0 battery bill value, resilience-first), a FirstEnergy rate backdrop (a 27–28% supply hike in 2025 with more distribution increases filed), no programs of any kind — and the derecho state's outage résumé. Five defining facts:

  1. Two registers, never netted — the spread is mechanical. Post-sunset customers are metered on Metered Input (all grid imports, billed at full bundled retail — ~13–14¢/kWh) and Metered Output (all exports, credited at $0.0934/kWh, the PSC-approved settlement rate from March 2024 — a meaningful improvement over the 6.6¢ the utilities proposed). No kilowatt-hour ever offsets another on the meter. A battery shifting a would-be export into evening self-use captures the ~4.2¢ gap on every stored kilowatt-hour — about $165 a year typical — and we say the small number first, because it's the true one.
  2. The vintage screen comes before any number. Customers grandfathered on the pre-sunset 1:1 rules are on netted full-retail terms — a battery adds roughly nothing to today's bill for them (the same mechanics as Missouri and Ohio), and their grandfather runs 25 years per the PSC's order. The tool screens cohort before quoting; a grandfathered customer gets the resilience-and-takeover pitch, honestly, never a spread they can't capture.
  3. The rate trajectory is documented and current — and it's a FirstEnergy story. Mon Power's supply rate jumped 27–28% in 2025 as PJM's capacity repricing passed through, and the company has filed for ~3% more in August 2026 and ~2.9% in June 2027 on the distribution side (filed, not approved). Same parent as Ohio's Ohio Edison, CEI, and Toledo Edison — a documented pattern, quoted as backdrop, never converted into battery savings.
  4. There are no programs — and saying so is the pitch. No WV battery rebate, no VPP, no state tax credit (the historic 30% credit is no longer in the code), no utility program of any kind. The value is the spread, the position, the backup, and the takeover — quoted as exactly that. One honest bright spot: solar's added home value is property-tax exempt in West Virginia.
  5. This is the derecho state — and the north took the latest one directly. June 2012: the storm that put four million customers dark across the region, West Virginia among the hardest hit. 2022's double derecho hit Wheeling and the north — more than sixteen thousand customers still dark days later. January 2026: a winter storm put a State of Emergency on all 55 counties. National reporting has put West Virginia at the top for lingering ice-storm outages. Grid-tied solar produced nothing through any of it.

Your lead is the honest spread behind the vintage screen, with the weather closing. Ask the install date first — it routes everything. Post-sunset customers get the mechanical four cents and the $165 told plainly; grandfathered customers get the truth that their netting already does the bill work and the battery's job is the next derecho. Both get the same close: northern West Virginia took the 2022 double derecho on the chin — more than sixteen thousand customers in the Wheeling area dark for days — and the battery is the only equipment on the roof that works while the crews cut their way in.

Default configuration: backup-capable — this is the longest-restoration state in our book.

Confirm pricing, configuration, cohort, and current rates in the tool before quoting — the customer charge and current riders are tool-carried figures.


PART A — The Pitch (Problem → Solution → Urgency → Close)

The spine is multiple beats per section: customer headline + statement + rep layer (+ objection where noted). Beats marked (BACKUP ONLY) render only for backup config. The vintage screen routes the money beats.

The Problem

Your exports earn nine cents; your imports cost thirteen — and the meters never net. Under West Virginia's current rules, everything you pull from the grid bills at full retail on one register, and everything you send out credits at 9.343 cents on another. They don't offset. Every sunny midday you're selling at nine and every evening you're buying at thirteen — four cents donated on every exported kilowatt-hour, mechanically, month after month.

Rep layer: The exposed opener — POST-SUNSET customers only (the vintage screen has already run). Mechanics precision: Metered Input at ~13–14¢ bundled retail (tool carries current), Metered Output at $0.0934 (PSC settlement approved March 2024 — a better rate than the utilities' 6.6¢ ask, worth crediting), spread ~4.2¢, ~$165/yr typical — the small honest number, stated first, never inflated. For grandfathered customers this beat is REPLACED by the netting-honesty version: "your 1:1 netting already time-shifts at full value — a battery won't move this bill much, and I'll say that plainly; here's what it's actually for." Objection — "Only $165?" Right — and it's real, it's yearly, it rides every rate increase, and it's the floor under a case that's mostly about the weather.

Your rates are climbing on a documented curve — a 27 percent jump last year alone. Your supply rate rose 27 to 28 percent in 2025 as the regional grid operator's capacity repricing passed through, and your utility has filed for more on the distribution side over the next two years. The power you still buy rides that curve; the power you store and use yourself doesn't.

Rep layer: The trajectory beat — 27–28% supply increase 2025 (PJM capacity pass-through, documented); +~3% Aug 2026 + ~2.9% June 2027 distribution FILED (filed-not-approved discipline, always); same-FirstEnergy-parent pattern as the OH trio (documented framing). Backdrop discipline: never converted into battery bill savings beyond the spread math the tool prints.

Your system is orphaned. Whoever installed your solar is likely gone, merged, or unreachable — especially after so many installers folded when the federal tax credit expired at the end of 2025. If something goes wrong, there's no one accountable. You own the system and the risk.

Rep layer: Standard orphaned-system beat. Ask who installed it and whether they'd answer a service call.

Your inverter is on the clock. Your inverter is several years old. When it fails out of warranty, that's about $3,500 to $5,000 out of pocket — and your system produces nothing until it's replaced, typically 4 to 8 weeks.

Rep layer: Standard inverter beat. SolarEdge ~12-yr warranty, real failure 8–15 yrs; Enphase 25-yr, real issues 10–20.

(BACKUP ONLY) The 2022 double derecho hit this end of the state directly — and your panels were off through it. More than sixteen thousand customers around Wheeling and the north were still dark days after that storm. The 2012 derecho put four million dark across the region, West Virginia among the hardest hit. This past January, a winter storm put all fifty-five counties under a State of Emergency. National reporting has ranked West Virginia worst in the country for lingering ice-storm outages. Grid-tied panels produce nothing through any of it. A battery keeps your critical systems running, and recharges from the sun through however long the crews take.

Rep layer: Renders ONLY for backup config — THE beat in this market. Anchors (documented, stated precisely): 2022 double derecho — >16K customers dark for days, Wheeling/northern WV (THE local anchor — this territory took it directly); June 29, 2012 derecho — 4M+ regional, WV among hardest hit (state-defining); January 2026 winter storm — SoE all 55 counties (statewide framing; the ~99K count is APCo's — never borrowed here); 2021 Shirley + ice (events only). Honest-count discipline: Mon Power-specific January counts weren't pinned — the statewide SoE carries it.

The Solution

A battery captures the nickel and covers the mountain — and we'll tell you which one your setup actually gets. If you're on the current two-register rules, stored power replaces thirteen-cent imports instead of earning nine-cent credits — about $165 a year, mechanically, plus everything below. If you're grandfathered on 1:1, we'll say the honest thing: your netting already does the bill work, and the battery's job here is the part no netting touches — the outages, the trajectory, and the takeover.

Monthly Cost Chart and Net Bill Breakdown render here.

Rep layer: THE core cure beat — cohort-routed. Post-sunset: the spread story at its honest size ($165 stated inside the beat; the tool computes actuals). Grandfathered: the with-battery bill renders ~unchanged and the rep owns it in words before the screen shows it — resilience + position + takeover is the whole stack, and it's enough in this state. Both: the stack order is resilience first (this is WV), spread/position second, takeover always.

(BACKUP ONLY) It keeps your home running when the grid goes down. Powers your essentials — heat circuits in an ice storm, well pump, refrigerator, medical devices, connectivity — through an outage, and recharges from solar daily for as long as restoration takes.

Rep layer: The resilience cure beat. WV honesty: winter events are the marquee (ice + wind on mountain terrain = long restorations); winter sun recharges at reduced rates — load management and honest duration expectations, sized to a multi-day rural event.

We take it over. Top Tier becomes the single point of contact for your entire system — a new 10-year workmanship warranty, the 5-year Align Solar Protection contract ($0 deductible, non-transferable), and manufacturer warranty coordination.

Rep layer: Answers the orphaned-system problem. Transfers: workmanship with written consent; Align non-transferable; manufacturer per OEM terms.

Thousands you don't pay. The $11K+ Hidden Costs Avoided bundle — built into the takeover, not sold as extras.

Rep layer: Reframes total cost. "Your payment buys the battery plus warranty plus service plus inverter-replacement coverage — over $11K of value."

And whatever the rules do next, your stored power is yours. Your export rate came from a settlement — one where the commission landed customers a better rate than the utilities asked for, worth crediting — and the old 1:1 rules came from a rule that's already been rewritten once. Nothing is pending that changes your terms today. Power you store and use yourself reads the same under every version.

Rate Justification + Own vs Rent render here.

Rep layer: The independence beat — WV edition: the sunset already happened (evidence, not prediction); the settlement-was-a-win honesty beat (PSC approved $0.0934 vs the utilities' $0.066 ask — credit the commission, it builds trust); HB 2568-class legislative activity is a WATCH, never a deadline. 25-yr scenarios: conservative 4%, moderate 6%, aggressive 8% — anchored to the documented FE trajectory.

Urgency

The honest clocks — a daily nickel, a documented curve, and a season with a track record.

The spread clock. Every sunny day on the two-register rules sells at nine what the evening buys at thirteen. No deadline — the four cents run daily, and they grow with every rate case.

Rep layer: Honest exposed urgency, post-sunset customers only — modest and stated as such.

The storm clock. January's State of Emergency covered every county in the state; the derecho memory runs a decade deep. A battery installed before the next event is heat and water and light; one ordered after is a backorder behind fifty-five counties.

Rep layer: THE WV urgency — lived, statewide, and needing no embellishment. Seasonal truth: the worst events here are winter, and installation lead times meet them badly.

What is NOT a clock: another sunset. The old program already closed — that's history, not a pitch. Nothing is currently pending against the two-register terms, and we won't invent a countdown. The honest note is simply that West Virginia has rewritten these rules once already, recently — which is an argument about structure, not a date.

Rep layer: The anti-manufacture rule, WV edition — the sunset ALREADY PASSED (application window closed March 2026); a rep who runs it as a live deadline is selling expired news. The legislative watch (HB 2568 class) stays a watch.

The Close

  1. Ask the install date, then verify credit + configuration. "When did your solar go in — and were you on the old net-metering program?" — the vintage screen routes the entire bill case (post-sunset spread vs grandfathered ~$0/resilience-first). Then the credit check and backup vs self-consumption config.
  2. Confirm current rates in the tool. The customer charge and current riders are tool-carried figures; the retail rate carries a confirm-in-tool flag.
  3. Customer reads and signs the service agreement. Walk the disclosures honestly — the two-register mechanics, the ~$165 at its honest size (or the grandfathered ~$0, said plainly), the documented FE trajectory with filed increases labeled as filed, and the no-program economics.
  4. Complete the Welcome Call. Finalizes the sale and sets expectations for installation.

Standing Rules (Do NOT Violate)

Go get the sale. A battery is a strong product — clean energy, independence, backup, long-term savings, and in Texas real VPP income. A customer who wants one for any honest reason is a good sale. We never walk away over price or low savings — that's the customer's call. Do right by the customer, protect the company, be honest.


PART B — The Deep Reference

1. Orientation

2. How the Mon Power WV Bill Works

  1. Imports (Metered Input): every kilowatt-hour drawn bills at full bundled retail — ~13–14¢/kWh (tool carries current; the customer charge is a tool-carried figure pending the Schedule R pin).
  2. Exports (Metered Output): every kilowatt-hour exported credits at $0.0934/kWh — the PSC-approved settlement rate (filed February 2024, approved March 2024; residential class; the settlement landed customers a better rate than the utilities' original 6.6¢ proposal).
  3. The registers never net: gross in, gross out, priced separately — the defining mechanic.
  4. What this means for a battery, exactly (post-sunset): each stored kilowatt-hour trades a 9.343¢ credit for a ~13.5¢ avoided import — ~4.2¢ captured, ~$165/yr on ~4,000 kWh shifted. Modest, mechanical, honest — the tool computes actuals.
  5. The grandfathered exception (Rule 150 cohort): pre-sunset customers stay on netted full-retail 1:1 for 25 years — for them, intra-day shifting changes nothing the netting doesn't already do; battery bill value ~$0, said plainly, resilience-first.

Why this matters for the pitch: the vintage question is the whole routing — two customers on the same street get two different honest pitches, and the rep who runs the screen first is the one whose numbers survive the first bill.

3. Net Billing in WV — The Rules That Already Changed Once

Everything below is pinned to the PSC record.

4. Rate Reality + The Honest Nickel

ValueSource
Retail (imports)~13–14¢/kWh bundled (tool carries current)Phase A research, re-verified 5/2026
Export credit$0.0934/kWh residential (settlement approved 3/2024; vs utilities' 6.6¢ ask — the honesty beat)WV PSC settlement
The spread~4.2¢/kWh stored — ~$165/yr typical; modest, mechanical, honestly sizedJuly 2026 addressability audit (separate registers confirmed)
NettingNONE — separate gross Metered Input / Metered Output registersPSC-approved terms
Grandfathered cohortpre-sunset 1:1, 25-yr grandfather — battery bill value ~$0; screened first, resilience-firstPSC order / Rule 150
Sunset statusapplication window CLOSED 12/31/2024 (completions 12/31/2025) — history, never a live deadlinePSC record
Trajectory27–28% supply hike 2025 (PJM capacity pass-through); +~3% Aug 2026 + ~2.9% June 2027 distribution FILED (not approved); same FirstEnergy parent as the OH triorate-case record / PJM auction
Programsnone — no rebate, no VPP, no state credit (historic credit gone from code)WV code / utility
Taxesproperty-tax EXEMPT on added home value; no state credit; federal ITC expired 12/31/2025WV code
Customer chargetool-carried figure (Schedule R pin pending)flagged

What drives the Mon Power pitch (named, honest):

  1. The weather. All 55 counties under emergency this January; the derecho a decade deep; restorations here run days.
  2. The honest four cents. ~4.2¢ on separate registers — real, modest, stated at size, growing on a 27-percent-in-one-year curve.
  3. The vintage screen. Two honest pitches, routed by one question — the discipline that makes both believable.

Documented vs. speculation (say this right):

5. Incentives & Programs

6. System Rescue Value — The System Takeover

This applies to any customer with existing solar — and it's identical across every Top Tier market. These are takeover facts, not TX-specific.

The Orphaned Solar Customer Problem. Many Texas solar customers installed during the 2019–2024 growth years and now face:

The Inverter Failure Reality. Inverters are the weakest link. Panels last 25–30 years; the inverter fails much sooner.

What Top Tier's takeover provides (formalized through a Service Warranty Agreement with a brand-new 10-year Limited Workmanship and Roof Penetration Warranty):

The $11K System Takeover Bundle (the exact 5-tile bundle on the proposal):

Bundled serviceEstimated 25-yr cost avoided
Align Solar Protection (5-yr, $0 deductible, insurance-backed, non-transferable)~$1,500
Manufacturer warranty coordination (OEM claims across 25 yr)~$300
Inverter replacement coordination (1–2 replacements at $3–5K each)~$6,000
Workmanship warranty on existing PV (10-yr Top Tier coverage)~$1,500
Service call coverage (~$500/visit × 4–5 visits)~$2,500
Total~$11,800 — "Over $11K"

How to use it: "On top of the bill math, you're picking up over $11K of bundled services that aren't sold separately. If your inverter fails in year 12, the warranty handling alone is worth a few hundred; the replacement coordination saves $3–5K; the Align contract is $1,500 you'd otherwise pay. It adds up."

Align Solar Protection — the terms (get these right):

Quantifying the rescue value:

ComponentEstimated Value
New 10-year workmanship warranty$1,500–3,000
Inverter replacement avoided via warranty handling$3,500–5,000
Probability-weighted warranty-claim value$2,500–4,000
Performance optimization on existing array$300–800/year
Total expected value over 10–20 years$4,000–7,500+

This is independent of bill savings — the rescue alone can be worth $4,000–7,500.

7. Outage Reality — The North Took the Last One Directly

Why outages happen here. Mountain terrain, ice, and wind — and a documented national ranking:

What a battery does — and the honest mechanism. Grid-tied solar shuts off automatically in an outage. A battery with backup keeps essential loads running — heat circuits, well pump, refrigerator, medical devices, connectivity — and recharges from solar daily through restoration, with winter-sun load management set honestly.

How to pitch it honestly: "The derecho put rural counties dark for ten days, and this January the whole state was under emergency at once — every solar roof off through all of it. In the state where the trucks take longest, the battery is the one piece of equipment that doesn't wait for them."

8. Hidden Costs Avoided / What You Own vs What You Rent

9. Battery Products

10. Objection Handling

Universal objections (swap in APCo figures) + APCo-specific objections.

"Only $165 a year?" (Mon Power-specific — the honest-size answer)

"Right — and I quoted it at its real size on purpose, because you'll check. Here's what that number is: four mechanical cents on every kilowatt-hour you store instead of export, under rules where your two meters never net — and it grows with every rate increase, and your supply rate jumped twenty-seven percent last year alone. But I'll be straight: nobody in West Virginia buys a battery for $165. You buy it because the derecho put this state dark for days, January put all fifty-five counties under emergency, and your panels shut off through every minute of both. The four cents pay a piece of the freight. The weather is the reason."

"I'm on the old net-metering program — doesn't that make the battery better?" (Mon Power-specific — the grandfathered-cohort answer)

"Honest answer: it makes the battery's bill value smaller, not bigger — and I'd rather tell you now than let a projection pretend otherwise. Your grandfathered netting cancels your exports against your imports at full retail; a battery storing power your netting already time-shifts adds roughly nothing to that bill, and our numbers will show it that way. What your netting can't do: keep the lights on when the county goes dark, or survive the next rewrite — and these rules were rewritten once already, recently. Your battery is for the mountains and the takeover. That's the whole pitch, and it's enough."

"Should I hurry before the program closes?" (Mon Power-specific — the expired-deadline answer)

"The program already closed — the application window ended back at the end of 2024, and anyone telling you to beat that deadline is selling year-old news. There's no countdown running now, and I won't invent one. The honest version: West Virginia rewrote its solar rules once, recently, which tells you terms here are the changeable kind — and the two things that don't change with them are stored power you use yourself and a battery in place before the next ice storm, which keeps its own calendar."

"Is there a rebate or tax credit?" (the no-program answer)

"No — and I'll give you the full honest list: no West Virginia battery rebate, no utility program, no state solar credit — the old thirty-percent credit came out of the code — and the federal credit expired at the end of last year. One real bright spot: the value solar adds to your home is property-tax exempt here. So the math I'll show you is the math that exists: the nickel, the trajectory, the backup, and eleven thousand dollars of takeover value in the payment. No phantom money."

"Why is the loan more than the system price?"

"The cash price is $17,000–18,500 depending on config. Service Finance adds dealer fees bringing the financed amount to about $22,068–23,942. Cash or a HELOC is cheaper if that's an option. There's no rebate and the federal credit expired — what the payment buys is the spread, the backup this state has proven it needs, and the takeover, with over $11K of the total in warranty, service, and inverter coverage."

11. DO SAY / NEVER SAY

✓ Do Say
Never Say
"when did your solar go in?" — before any number
quote the spread before the vintage screen
"four mechanical cents — about $165 a year, at its honest size, on registers that never net"
inflate it, or imply netting exists post-sunset
"your netting already does the bill work — the battery is for the outages and the takeover"
quote spread savings to a 1:1 customer
"the window closed at the end of 2024 — that's history, not a deadline"
run the sunset as live urgency
"supply up twenty-seven percent last year; about three percent more filed for August, three more for next June"
present filed increases as approved, or convert backdrop into battery savings
"no rebate, no VPP, no state credit — the added home value is property-tax exempt, and that's the list"
resurrect the historic 30% credit or invent a program
"all 55 counties under emergency — statewide fact"
borrow APCo's ~99K for Mon Power territory
"the double derecho left sixteen thousand dark for days up here; all 55 counties under emergency this January"
borrow APCo's January count, or invent Mon Power figures beyond the record
"the customer charge is in the tool"
quote it from memory (pin pending)

12. Required Disclosures

13. Quick-Reference Numbers (dated — confirm before quoting)

14. Sell Hard, Sell Honest — the standing rules

Net Metering & Grandfathering Status

Protected
Verified 2026-07

This customer's grandfathered net metering is currently solid — sell the value honestly; do NOT manufacture a "you could lose it" threat here.

1 · Find the customer by install date

Install windowWhat they haveGrandfather termCitation
Existing customers (interconnected before the utility's cutoff)Full 1:1 retail net meteringGrandfathered for 25 years (per PSC order/settlement)WV PSC Case 25-0854-E-42T (APCo, Order Aug 28, 2025); Mon Power/Potomac Edison NM settlement approved 3/27/2024 (docket 23-0460-E-42T — VERIFY)
New applicants (APCo after ~3/1/2026; Mon Power after 1/1/2025)Reduced export credit (net-billing-style, below retail)Successor (new applicants only)Same PSC cases

2 · What that cohort has

Confirm which cohort the customer sits in above, then anchor on the term/citation for that row. Their locked-in terms are their asset — the battery protects everything net metering can't (outages, rate climb).

3 · The ongoing effort

No active documented effort reaching existing customers as of 2026-07. Do not pitch a grandfather threat here.

Close on protection + resilience + rate hedge — never on a fabricated grandfather cliff.