Top Tier — Texas Battery Sales Reference

Entergy Texas · Southeast Texas (Beaumont, Conroe, The Woodlands)

Sales reference for reps working Entergy Texas territory. This is the deep reference — how to sell it up top, full utility detail below. Southeast Texas is different Texas twice over: Entergy is a regulated, vertically integrated utility — no retail-provider market, no plan to shop, terms in filed tariffs — and it sits on the MISO grid, not ERCOT. The solar arrangement is net billing at avoided cost: exports credit under Schedule SQF at 3.866 cents in summer and 3.5865 in winter, against all-in retail around 15.2 cents — a spread north of eleven cents, roughly four-to-one, on every exported kilowatt-hour, and the credits even cash out by check when the balance tops fifty dollars. And this territory carries the program headline of our entire Texas book: Entergy's Battery Storage Solutions program is live — a bring-your-own-battery demand-response program paying up to $325 a year, enrolling through 2026, and it's the one program in Texas whose eligible-hardware list includes FranklinWH alongside Tesla. Every other market makes us tell Franklin owners "no program takes you"; here, the honest answer flips. Hurricane Beryl put a quarter-million Entergy Texas customers out two summers ago, and January's Fern freeze reached East Texas — the resilience case is lived and local. The pitch: a four-to-one spread under tariff terms, the program that finally pays our backup hardware, and a coast-and-pines territory that knows what the dark costs.

What kind of market this is

Entergy Texas is a regulated net-billing market on the MISO grid with a strong verified spread (~11.3–11.6¢, roughly 4:1), tariff-set terms and no REP market, credits that actually cash out by check, the one Texas program that accepts FranklinWH (BYOB, up to $325/yr, enrolling 2026), and a Beryl-anchored resilience story. Five defining facts:

1. Net billing at avoided cost — and the gap is roughly four to one. Exports credit under Schedule SQF (Option 2C) at 3.866¢/kWh summer / 3.5865¢ winter; all-in residential retail runs about 15.2¢ (Schedule RS: $14 customer charge, 8.975¢ base energy + riders). The spread a battery captures: ~11.3–11.6¢ per stored kilowatt-hour — verified, wide, and mechanical.
2. The credits are real money — literally. Export credits roll on the bill, and when the balance exceeds $50, Entergy cuts a check. A genuinely customer-friendly detail we state plainly — and it doesn't change the math: a penny earned four times under retail is still the leak the battery fixes.
3. THE program: BYOB pays up to $325/yr — and it takes FranklinWH. Entergy Texas Battery Storage Solutions is a live bring-your-own-battery demand-response program — up to $325 per year, eligible hardware FranklinWH and Tesla, enrolling through 2026 via greatergrid.com. This is the only program in Texas whose list includes FranklinWH — everywhere else our Franklin story is an honest no; here it's an honest yes, structure quoted, never inflated.
4. Tariff country, MISO grid — no plan to shop, no ERCOT drama borrowed. Regulated and vertically integrated: terms are filed tariffs, uniform and rate-case-revisable, nothing pending — and the interconnection is MISO, not ERCOT, so neither ERCOT's shed history nor its scarcity theater belongs in this pitch. Entergy's own record carries it.
5. Beryl is the local anchor — a quarter-million out. July 2024: Hurricane Beryl put ~252,000 Entergy Texas customers out — Entergy-specific, distinct from Houston's numbers next door. January 2026's Fern freeze reached East Texas (Entergy's full-system peak was ~171,000; the Texas-only share isn't published, and we say so). Grid-tied solar produced nothing through either.

Your lead is the four-to-one spread, then the Franklin headline, then Beryl. An Entergy solar owner is donating eleven-plus cents on every exported kilowatt-hour under tariff terms; the battery converts the leak to self-supply, the BYOB program pays the hardware up to $325 a year on top — including the FranklinWH our backup config is built on — and the quarter-million who sat dark through Beryl need no reminder what the backup half is worth.

Default configuration: backup-capable — hurricane country, and the config's own hardware is the program-eligible hardware.

• Backup-capable: $18,500 cash / $23,942 financed / ~$228/mo
• Self-consumption-only: $17,000 cash / $22,068 financed / ~$210/mo

Confirm pricing, configuration, and current SQF/RS figures in the tool before quoting.

PART A — The Pitch (Problem → Solution → Urgency → Close)

The spine is multiple beats per section: customer headline + statement + rep layer (+ objection where noted). Beats marked (BACKUP ONLY) render only for backup config.

The Problem

You sell your surplus at under four cents and buy it back at fifteen. Every sunny midday, your exports earn Entergy's avoided cost — three point nine cents in summer, a touch less in winter. Every evening, you buy power back at your full all-in rate, around fifteen. That's a four-to-one exchange rate working against you, on every exported kilowatt-hour — and yes, the credits cash out by check past fifty dollars, which is a nice touch on a leak.

Rep layer: The exposed opener — precise: SQF 2C 3.866¢/3.5865¢ vs Schedule RS ~15.17¢ all-in ($14 + 8.975¢ + riders); spread ~11.3–11.6¢; the >$50 check-out credited honestly (it's real and customer-friendly — and it monetizes the leak, not the fix). Objection — "At least I get paid." You do — at a quarter of what the same kilowatt-hour costs you back. The check is real; so is the ratio.

Your terms are a tariff — stable, uniform, and revisable by rate case. No contract to renew and no plan to shop: Entergy's schedules apply to everyone until a rate case changes them. There's a rate case in motion on the price side — the approved figures land where the commission puts them, and we quote filings as filings. The power you store and use yourself is the arrangement no schedule reprices.

Rep layer: The tariff-country beat — terms ARE filed tariffs (stability credited), rate-case-revisable (structural note); the pending rate-case ask (~23%) is flagged UNCONFIRMED as to approved figures — filed-not-approved discipline, never converted into battery savings or a deadline. MISO note if it comes up: this is not ERCOT — different grid, different rules, no shed history borrowed.

Your system is orphaned. Whoever installed your solar is likely gone, merged, or unreachable — especially after so many installers folded when the federal tax credit expired at the end of 2025. If something goes wrong, there's no one accountable. You own the system and the risk.

Rep layer: Standard orphaned-system beat. Ask who installed it and whether they'd answer a service call.

Your inverter is on the clock. Your inverter is several years old. When it fails out of warranty, that's about $3,500 to $5,000 out of pocket — and your system produces nothing until it's replaced, typically 4 to 8 weeks.

Rep layer: Standard inverter beat. SolarEdge ~12-yr warranty, real failure 8–15 yrs; Enphase 25-yr, real issues 10–20.

(BACKUP ONLY) Two summers ago, a quarter-million Entergy Texas customers went dark in Beryl — and last January's freeze reached the pines. July 2024: Hurricane Beryl put roughly 252,000 Entergy Texas homes and businesses out, some for the better part of a week in the heat. January 2026: Winter Storm Fern iced East Texas. Grid-tied panels produce nothing in an outage. A battery keeps your critical systems running, and recharges from the sun through restoration.

Rep layer: Renders ONLY for backup config. Anchors, stated precisely: Beryl 7/2024 — ~252,000 Entergy Texas (Entergy-specific figure, distinct from CenterPoint's 2.26M next door — never mix them); Fern Jan 2026 reached East TX — Entergy full-SYSTEM peak ~171,000 across its states; the Texas-only share is unpublished, and the rep says the honest version ("the freeze reached us; the company-wide peak was 171,000") rather than inventing a TX split. MISO discipline: no ERCOT shed numbers here — Uri's Texas story is ERCOT's, and this territory is MISO.

The Solution

A battery captures a four-to-one spread — automatically, every day — and this is the one territory where the program pays it too. Instead of selling your surplus at under four cents and buying it back at fifteen, the battery stores it and serves your own home — eleven-plus cents captured on every stored kilowatt-hour. And Entergy's bring-your-own-battery program pays enrolled batteries up to $325 a year for grid support on top — with an eligible list that includes exactly the hardware we install.

• Self-consumption: "The surplus stops selling at four and starts replacing fifteen — and the program pays the battery a salary besides."
• Backup: "All of that — and a house that runs through the next Beryl."

Monthly Cost Chart and Net Bill Breakdown render here.

Rep layer: THE core cure beat — spread + program + resilience, in that order. The spread is the engine (~11.3–11.6¢, tool computes actuals; modestGain verified defensible); the BYOB $325/yr is quoted as the published cap-structure ("up to"), never as guaranteed income; the Franklin headline lands here for backup-config customers — the one Texas territory where the aPower earns program money. Never stack imaginary extras; the three named legs are the whole stack.

(BACKUP ONLY) It keeps your home running when the grid goes down. Powers your essentials — cooling in a Beryl summer, heat circuits in a Fern freeze, refrigerator, medical devices, connectivity — through an outage, and recharges from solar daily for as long as restoration takes.

Rep layer: The resilience cure beat. Southeast Texas seasonal honesty: hurricane season is the marquee (Beryl lived), winter ice reaches the pines (Fern fresh); humid-summer restorations run long — honest duration expectations and load management.

Your battery can earn $325 a year — including the Franklin. Entergy's Battery Storage Solutions program pays enrolled batteries up to $325 a year for demand response, enrolling through 2026 — and its eligible list includes FranklinWH and Tesla. Everywhere else in Texas, Franklin owners get told no program takes them. Here, yours gets a paycheck.

Rep layer: The program beat — structure-only: BYOB DR, up to $325/yr, FranklinWH + Tesla eligible, enrolling 2026 via greatergrid.com; enrollment/terms are the provider's; "up to" stays attached; never annualized as guaranteed. THE differentiator beat for this territory — the one honest program yes for Franklin in the state, and the reason the backup config's hardware story is strongest here.

We take it over. Top Tier becomes the single point of contact for your entire system — a new 10-year workmanship warranty, the 5-year Align Solar Protection contract ($0 deductible, non-transferable), and manufacturer warranty coordination.

Rep layer: Answers the orphaned-system problem. Transfers: workmanship with written consent; Align non-transferable; manufacturer per OEM terms.

Thousands you don't pay. The $11K+ Hidden Costs Avoided bundle — built into the takeover, not sold as extras.

Rep layer: Reframes total cost. "Your payment buys the battery plus warranty plus service plus inverter-replacement coverage — over $11K of value."

And whatever the rate case lands, your stored power is yours. Your retail rate is a filed tariff with an increase requested; your export credit is a schedule the commission can revise. The kilowatt-hours you store and use yourself answer to neither.

Rate Justification + Own vs Rent render here.

Rep layer: The independence beat — tariff edition with a live rate case: the ask is filed (~23% — approved figures UNCONFIRMED until the order), quoted as a filing, framed as backdrop for what solar offsets and what the position protects — never converted into battery savings. 25-yr scenarios: conservative 4%, moderate 6%, aggressive 8%.

Urgency

The honest clocks — a daily spread, a season with a name, and an enrollment window that's real.

The spread clock. Every sunny day exports at four cents what the evening buys back at fifteen. No future deadline — the four-to-one exchange runs daily, at tariff rates.

Rep layer: Honest exposed urgency — the tariff math IS the clock.

The storm clock. Beryl was two Julys ago — a quarter-million of this utility's customers dark — and hurricane season keeps its own calendar. A battery in place before landfall is cooling and refrigeration; one ordered after is a backorder behind Southeast Texas.

Rep layer: Lived, local, precise — the 252K figure does the persuading; understate and let it.

The enrollment window — real, and quoted as the program states it. Entergy's battery program is enrolling through 2026. That's the program's own calendar, not ours — if the program matters to your math, the window is a fact worth knowing; the spread math stands with or without it.

Rep layer: The one dated program clock in this guide — REAL (program-published), quoted with its source, and explicitly subordinated: the spread is the basis; the program is upside with a published window. Never inflate the window into pressure beyond the program's own terms.

What is NOT a clock: a net-metering deadline. Entergy's terms are filed tariffs — nothing is pending against the DG schedules, no cohort is closing, and anyone selling a lock-it-in date is importing another market's pitch.

Rep layer: The anti-manufacture rule, tariff edition — and the rate case is about price, not solar rules; never conflate the two.

The Close

1. Verify credit + confirm configuration and interconnection vintage. Run the credit check; confirm backup vs self-consumption; note the current arrangement applies to interconnections on or after November 29, 2017 (older systems get their terms confirmed, not assumed).
2. Match the program to the hardware — and here, Franklin qualifies. FranklinWH or Tesla → BYOB enrollment conversation (structure, window, provider's terms); other hardware → the spread math stands alone, said plainly.
3. Customer reads and signs the service agreement. Walk the disclosures honestly — the net-billing mechanics, the ~3.9¢/3.6¢ credit and the >$50 check-out, the spread, the BYOB structure with its "up to," the rate case as filed-not-approved, and the tariff structure.
4. Complete the Welcome Call. Finalizes the sale and sets expectations for installation.

Standing Rules (Do NOT Violate)

• ❌ NEVER coach reps to disqualify based on home tenure. Resale story is real — not "walk away."
• ❌ NEVER claim "all warranties transfer." Workmanship: with written consent. Align: non-transferable. Manufacturer: per OEM terms.
• ❌ NEVER fabricate inspection findings.
• ❌ NEVER quote a bill-reduction factor as a guarantee.
• ❌ NEVER quote a REP buyback rate as fixed/guaranteed — plan-dependent, confirm the customer's actual plan.
• ❌ 85+ confirmation call required. Customer confirms own finances, no POA, sound mind.
• ❌ Financing ends before age 91. 75 → 15-year max. 80 → 10-year max.
• ❌ Honest cancellation window. Overselling = free customer exit + $1K–$1.5K clawback.
• ❌ Certified before selling.

Go get the sale. A battery is a strong product — clean energy, independence, backup, long-term savings, and in Texas real VPP income. A customer who wants one for any honest reason is a good sale. We never walk away over price or low savings — that's the customer's call. Do right by the customer, protect the company, be honest.

PART B — The Deep Reference

1. Orientation

• Utility: Entergy Texas — regulated, vertically integrated IOU on the MISO grid (not ERCOT); PUCT-jurisdiction. No REP market — no plan-switch play exists here.
• Territory: Southeast Texas — Beaumont, Conroe, The Woodlands corridor, the Golden Triangle, East Texas pines.
• Market type: NET BILLING at avoided cost — Schedule SQF 2C exports 3.866¢ summer / 3.5865¢ winter vs Schedule RS ~15.2¢ all-in; spread ~11.3–11.6¢ (≈4:1), verified; credits check out >$50; BYOB program live — up to $325/yr, FranklinWH + Tesla, enrolling 2026; Beryl-anchored resilience; tariff-set terms.
• Default config: backup-capable ($18,500 / $23,942 / ~$228); self-consumption ($17,000 / $22,068 / ~$210).

2. How the Entergy Texas Bill Works

1. Consumption: Schedule RS residential — $14 customer charge + 8.975¢ base energy + riders ≈ 15.17¢ all-in at typical usage.
2. Exports: Schedule SQF, Option 2C — 3.866¢/kWh summer / 3.5865¢ winter (the current arrangement for interconnections on/after 11/29/2017). Credits roll on the bill; balances over $50 pay out by check.
3. What this means for a battery, exactly: every kilowatt-hour stored instead of exported trades a ~3.9¢ credit for a ~15.2¢ avoided purchase — ~11.3–11.6¢ captured per stored kilowatt-hour, roughly four to one. The tool computes actuals from usage and system size; the shipped figure is verified defensible.

Why this matters for the pitch: the ratio tells the story — four to one is a number a customer feels without a spreadsheet — and the >$50 check, credited honestly, is the detail that proves the rep reads the tariff instead of reciting a script.

3. Net Billing at Entergy — Tariff Terms, a Real Check, and the Program That Takes Franklin

Everything below is pinned to Entergy's filed schedules and published program terms.

• The mechanism: net billing at avoided cost under Schedule SQF Option 2C — exports at 3.866¢/3.5865¢, purchases at retail. Not net metering; the ratio is the point.
• The check: credit balances over $50 cash out — genuinely customer-friendly, stated by us first.
• The vintage line: the current arrangement applies to interconnections on/after November 29, 2017; older systems get terms confirmed from their paperwork, never assumed.
• The program (the Texas headline): Entergy Texas Battery Storage Solutions — bring-your-own-battery demand response, up to $325/yr, eligible hardware FranklinWH + Tesla, enrolling through 2026 via greatergrid.com. The one Texas program whose list includes FranklinWH — the honest yes that flips our statewide Franklin story in this territory alone.
• No cohorts, nothing pending against DG: tariff terms uniform; the live rate case is a price matter (~23% ask; approved figures unconfirmed) — filed-not-approved, never a solar deadline.
• The rep move: "Here's the tariff's own ratio: your exports earn three-nine, your purchases cost fifteen-two — four to one against you, on every kilowatt-hour you send out. The battery flips the ratio to self-supply. And this is the one place in Texas where the program pays the hardware too — up to three twenty-five a year, and the list includes the Franklin we install. Four-to-one fixed, a salary on top, and a house that runs through the next Beryl."
• See the "Net Metering & Grandfathering Status" section for the cited detail; the flag for Entergy Texas is NET-BILLING (avoided-cost; 4:1 spread; BYOB-live; MISO register).

4. Rate Reality + The Four-to-One Spread

What drives the Entergy pitch (named, honest):

1. Four to one. The ratio a customer feels — ~11.5¢ captured per stored kilowatt-hour, tariff-set.
2. The Franklin yes. The one program in Texas that pays our backup hardware — up to $325/yr, quoted as structure.
3. Beryl. A quarter-million of this utility's customers, two summers ago — lived and local.

Documented vs. speculation (say this right):

• ✅ "Your exports earn three-point-nine cents; your purchases cost about fifteen — four to one, the tariff's own ratio" (schedules)
• ✅ "Credits over fifty dollars pay out by check — that's real, and it's a nice feature on a leak" (SQF terms, credited honestly)
• ✅ "Entergy's battery program pays up to three twenty-five a year, and the eligible list includes FranklinWH — the only Texas program that does" (published structure)
• ✅ "Beryl put about 252,000 Entergy Texas customers out; January's freeze reached East Texas — the company-wide peak was 171,000, and the Texas share isn't published" (precise + honest gap)
• ✅ "There's a rate increase filed — the approved number is the commission's to set" (filed-not-approved)
• ❌ Quoting $325 as guaranteed annual income (it's "up to," DR-dependent, provider's terms)
• ❌ Borrowing ERCOT's Uri shed or CenterPoint's 2.26M for Entergy territory (MISO grid; Entergy-specific figures only)
• ❌ Inventing a Fern Texas-only count (unpublished — the full-system figure with the caveat is the claim)
• ❌ Converting the rate-case ask into battery savings or presenting it as approved
• ❌ Assuming pre-2017 systems are on Option 2C (vintage line — confirm from paperwork)
• ❌ Claiming a Texas sales-tax exemption

5. Incentives & Programs

• Entergy Texas Battery Storage Solutions (BYOB): LIVE — up to $325/yr for enrolled batteries providing demand response; eligible hardware FranklinWH + Tesla; enrolling through 2026 via greatergrid.com. Quoted as published structure with the "up to" attached; enrollment, dispatch terms, and continuation are the provider's. The one Texas program accepting FranklinWH — the honest differentiator of this territory.
• Federal ITC: expired 12/31/2025. Never quote 30%.
• Texas tax treatment: §11.27 property-tax exemption ACTIVE, including storage installed with solar (standalone batteries unconfirmed — appraisal-district determination). No sales-tax exemption.
• The value is the 4:1 spread + the BYOB salary (structure-quoted) + resilience + the takeover.

6. System Rescue Value — The System Takeover

This applies to any customer with existing solar — and it's identical across every Top Tier market. These are takeover facts, not TX-specific.

The Orphaned Solar Customer Problem. Many Texas solar customers installed during the 2019–2024 growth years and now face:

• An original installer that's gone out of business, been acquired, or stopped servicing residential (especially common after the federal tax credit expired Dec 2025)
• A 10-year workmanship warranty that's unenforceable (installer is gone)
• An inverter approaching or past typical failure windows
• No service relationship, and most companies refuse to service systems they didn't install

The Inverter Failure Reality. Inverters are the weakest link. Panels last 25–30 years; the inverter fails much sooner.

• SolarEdge string inverters: 8–15 years (12-yr standard warranty)
• Enphase microinverters: 10–20 years (25-yr warranty)
• Industry-wide: 70–90% of systems experience inverter failure within the panel lifespan
• When it fails on an orphaned system: production stops, bills jump to full retail, most providers won't quote it, out-of-pocket replacement is $3,500–5,000, and the customer is down 4–8 weeks.

What Top Tier's takeover provides (formalized through a Service Warranty Agreement with a brand-new 10-year Limited Workmanship and Roof Penetration Warranty):

• A new 10-year Top Tier workmanship warranty (regardless of system age)
• Manufacturer warranty claim handling (Top Tier chases the claim + labor, not the customer)
• Inverter replacement coverage when it fails within manufacturer warranty (customer pays nothing for the work)
• Single point of contact; monitoring setup help; performance verification at inspection

The $11K System Takeover Bundle (the exact 5-tile bundle on the proposal):

How to use it: "On top of the bill math, you're picking up over $11K of bundled services that aren't sold separately. If your inverter fails in year 12, the warranty handling alone is worth a few hundred; the replacement coordination saves $3–5K; the Align contract is $1,500 you'd otherwise pay. It adds up."

Align Solar Protection — the terms (get these right):

• 5-year term, $0 deductible, insurance-backed by American Bankers Insurance Company of Florida, non-transferable to subsequent owners.
• Covers: mechanical breakdown of existing PV (panels, inverters/optimizers, racking) — parts, labor, service calls.
• Does NOT cover: the new battery (own warranty), wear-and-tear, weather/hail, pre-existing conditions, roof issues.
• Age limits: panels/microinverters under 15 years; string/central inverters under 7 years. Not every system fully qualifies — disclose at inspection.
• It's ONE of three layers: (1) equipment manufacturer warranties, (2) Top Tier's 10-yr workmanship, (3) the 5-yr Align contract. Never call it "full coverage."
• NEVER say: "Everything's covered" / "never worry again" / "Align is your full coverage" / "you can extend beyond 5 years" / "Align transfers when you sell."

Quantifying the rescue value:

This is independent of bill savings — the rescue alone can be worth $4,000–7,500.

7. Outage Reality — Beryl's Quarter-Million, and the Freeze in the Pines

Why outages happen here. Southeast Texas fronts the Gulf and catches the ice:

• Hurricane Beryl (July 2024): ~252,000 Entergy Texas customers out — Entergy-specific, some for the better part of a week in the heat. Distinct from Houston's numbers next door; we never mix territories.
• Winter Storm Fern (January 2026): iced East Texas — Entergy's full-system peak was ~171,000 across its states; the Texas-only share isn't published, and we say exactly that.
• The grid note: this is MISO, not ERCOT — ERCOT's shed history belongs to ERCOT; Entergy's own record carries this pitch.

What a battery does — and the honest mechanism. Grid-tied solar shuts off automatically in an outage. A battery with backup keeps essential loads running — cooling in a Beryl summer, heat circuits in a freeze, refrigerator, medical devices, connectivity — and recharges from solar daily through restoration.

How to pitch it honestly: "A quarter-million of this utility's customers sat dark through Beryl — some for most of a week, in July heat — and last January's ice reached the pines. Every solar roof was off through both. The battery is the part of the system built for exactly this territory — and here, it's also the part that earns a program check."

8. Hidden Costs Avoided / What You Own vs What You Rent

• What you rent: fifteen-cent power with a rate increase on file, surplus sold back at four cents — and a coast that takes the grid down by name.
• What you own (with the battery): your surplus at full replacement value under a four-to-one spread, a program salary if your hardware enrolls, and a house that runs through the next landfall.
• Hidden costs avoided: the $11K takeover bundle + the donated ~11.5¢ spread + every restoration week's real costs.

9. Battery Products

• Backup config (default — and here, the program-eligible config): Tesla Powerwall 3 (13.5 kWh; Redline: $20,500), FranklinWH aPower 2 (15 kWh; Redline: $20,500) — BYOB-eligible in this territory, the one place in Texas it earns program money. Not compatible with HDM.

• Self-consumption config: Enphase IQ 5P (10 kWh; Redline: $15,500 SC / $17,600 BU), SolarEdge Home Battery (9.7 kWh usable; Redline: $14,500 SC / $16,000 BU), SolarEdge Nexis (self-consumption only pending crew backup training; Redline: $15,500 SC).

• Entergy takeaway: hardware routes the program here, and both backup-config products route to it — FranklinWH or Tesla → BYOB conversation (structure, window, provider's terms); Enphase/SolarEdge → the spread math stands alone, said plainly. Size for essential loads through a restoration week; the 4:1 spread rides whatever capacity the resilience case justifies. Confirm config in the tool.

• Financing terms vary by lender — price deals through the proposal tool.

10. Objection Handling

Universal objections (swap in Entergy figures) + Entergy-specific objections.

"At least Entergy pays me for my solar — I even got a check once." (Entergy-specific — the ratio answer)

"They do, and the check is real — balances over fifty dollars pay out, and I'll credit them for it. Now the ratio: that check paid you three point nine cents a kilowatt-hour for power you buy back at fifteen. Four to one, against you, on everything you export. The battery doesn't argue with the check — it makes the check smaller and your bill smaller faster, because power you store and use yourself never gets exchanged at four-to-one in the first place."

"Is the $325 guaranteed?" (Entergy-specific — the program-structure answer)

"No — and I'd rather say so than have the first year's statement say it for me. The program pays up to three twenty-five a year for demand response — enrolled batteries that respond when called. It's Entergy's program, on their terms, enrolling through 2026, and the eligible list includes exactly the hardware we install — including FranklinWH, which no other Texas program takes. Our math stands on the four-to-one spread without it; the program is the salary on top, quoted with the 'up to' attached."

"My system went in back in 2015 — does this still apply?" (Entergy-specific — the vintage answer)

"Good catch — the current export arrangement applies to systems interconnected from late November 2017 on. Yours predates it, which means we confirm your actual terms from your interconnection paperwork before quoting a dime — older arrangements can differ, and I won't assume yours. The battery mechanics don't change: whatever your export rate is, it's a fraction of retail, and stored self-supply beats it. But the exact number comes from your documents, not my template."

"We're not in Houston — did Beryl really hit us?" (Entergy-specific — the territory-precision answer)

"It did — and with your utility's own number: about 252,000 Entergy Texas customers out, separate from CenterPoint's two-and-a-quarter million next door. Some of this territory waited most of a week in July heat. And January's ice reached the pines — Entergy's company-wide peak in Fern was around 171,000; they don't publish the Texas-only share, so I won't invent one. The pattern's the point: this territory takes both seasons, and every solar roof was off through both."

"Why is the loan more than the system price?"

"The cash price is $17,000–18,500 depending on config. Service Finance adds dealer fees bringing the financed amount to about $22,068–23,942. Cash or a HELOC is cheaper if that's an option. The federal credit expired — so the value is the four-to-one spread, the program salary if your hardware enrolls, the backup, and the takeover, with over $11K of the total in warranty, service, and inverter coverage."

11. DO SAY / NEVER SAY

12. Required Disclosures

• Entergy Texas provides net billing under filed tariffs: purchases bill at Schedule RS retail rates, and exports are credited under Schedule SQF Option 2C at avoided cost (3.866¢/kWh summer, 3.5865¢ winter, subject to revision); credit balances over $50 are paid by check. The current arrangement applies to interconnections on or after November 29, 2017; earlier systems' terms are confirmed from their interconnection documents.
• Savings projections reflect the verified retail-minus-export spread computed from the customer's usage and system; tariff terms apply uniformly and are subject to revision through rate proceedings. A base-rate increase has been requested; approved figures are undetermined, and no pending request is presented as approved or as battery savings.
• The Entergy Texas Battery Storage Solutions program pays enrolled batteries up to $325 per year for demand response, with eligibility (including FranklinWH and Tesla hardware), enrollment, dispatch, and continuation determined by the program administrator; program participation and payments are not guaranteed and are not included in savings projections.
• Storm references cite Entergy Texas-specific figures (Hurricane Beryl, ~252,000) and Entergy's published system-wide Fern peak; Texas-only Fern totals are not published and are not represented. Entergy Texas operates within MISO; no ERCOT outage figures are attributed to this territory. Backup duration depends on system sizing and load, and whole-home coverage through a multi-day event is not implied.
• No federal ITC after 12/31/2025. Texas provides a property-tax exemption (Tex. Tax Code §11.27) including storage installed with solar; standalone-battery treatment is determined by the local appraisal district. No Texas sales-tax exemption applies.
• Align Solar Protection is non-transferable; workmanship warranty transfer requires written consent; manufacturer warranties transfer per OEM terms. Align coverage is contingent on inspection + age limits (panels <15 yr, inverters <7 yr).
• Pricing confirmed in the tool before commitment.

13. Quick-Reference Numbers (dated — confirm before quoting)

• Retail: Schedule RS ~15.17¢ all-in ($14 + 8.975¢ base + riders) | Export: SQF Option 2C — 3.866¢ summer / 3.5865¢ winter; credits roll; >$50 = CHECK
• THE SPREAD: ~11.3–11.6¢ per stored kWh — FOUR TO ONE; verified; the ratio is the pitch
• Vintage: current arrangement = interconnections on/after 11/29/2017 (older = confirm from paperwork, never assume)
• THE PROGRAM: Battery Storage Solutions BYOB — up to $325/yr; FranklinWH + Tesla; enrolling through 2026 (greatergrid.com); THE ONE TX PROGRAM TAKING FRANKLIN; "up to" stays attached
• Structure: regulated IOU, MISO not ERCOT; tariff-set; NO REP market; no cohorts; rate case ~23% ask FILED (approved figures UNCONFIRMED — never converted to savings)
• Federal ITC: expired 12/31/2025 | Taxes: §11.27 property exemption incl. solar-paired storage (standalone unconfirmed); NO sales-tax exemption
• Inverter replacement out-of-pocket: $3,500–5,000 | Takeover bundle: ~$11,800
• Default config: backup $18,500 / self-consumption $17,000
• Storm anchors: Beryl 7/2024 — ~252,000 Entergy TX (Entergy-specific; never CenterPoint's 2.26M); Fern 1/2026 — East TX iced; full-system peak ~171K, TX share UNPUBLISHED (say so); MISO — no ERCOT figures borrowed

14. Sell Hard, Sell Honest — the standing rules

• Four to one is the pitch. The ratio lands without a spreadsheet — quote it, then let the tool print the dollars.
• Credit the check. The >$50 payout is real and customer-friendly; the rep who credits it before pivoting to the ratio is the rep who gets believed.
• The $325 keeps its "up to." Program structure, provider's terms, published window — the salary on top, never the basis.
• The Franklin yes is this territory's headline — the one Texas program that takes it; everywhere else we say the honest no, here we say the honest yes, both plainly.
• The vintage line is checked, not assumed — pre-2017 systems quote from their paperwork.
• Territory precision on storms — Entergy's 252K, never Houston's millions; Fern's TX share unpublished and said so; MISO, never ERCOT's history.
• The rate case is backdrop — filed-not-approved, price-side, never a solar deadline.
• Never quote the federal ITC (expired). Never claim a TX sales-tax exemption.