Sales Guide · New Hampshire · Eversource EnergyInternal rep reference

Eversource NH Battery Sales Reference

Statewide New Hampshire — Manchester, Nashua, Seacoast & Beyond · Q3 2026 · Internal Use Only


What kind of market this is


Standing Rules (Do NOT Violate)

Go get the sale. A battery is a strong product — clean energy, independence, backup, long-term savings. A customer who wants one for any honest reason is a good sale. We never walk away over price or low savings — that's the customer's call. Do right by the customer, protect the company, be honest.


PART A — The Pitch

The Problem

Your exports are worth less than your power. Under NH's net metering rules, exported solar earns back the full supply and transmission charges — but only 25% of the distribution charge. On today's rates that's roughly 17.3 cents credited against a 23.1-cent retail price: about 75 cents on the dollar. Every kWh their panels send out at noon comes back at a discount they never agreed to think about.

Rep layer: Most NEM 2.0 customers believe they have "one-to-one" net metering — almost none know about the distribution haircut. Show them the formula from the PUC order and do the math on their own bill. Being the first person to explain their actual tariff is the trust moment.

Your rates climb on a schedule. The all-in Eversource rate runs about 23 cents today — among the highest in the country — and the customer charge is $19.81 and booked to rise roughly $2 every year through July 2029. The supply rate resets every six months with the New England energy market. New Hampshire homes are exposed to winter gas-price spikes through that reset, twice a year, forever.

Rep layer: The scheduled customer-charge climb is rare gold — an increase that's already approved, not predicted. "This isn't me forecasting. It's in the rate order." Then note the six-month supply reset as the structural exposure.

Winter is the outage season, and solar alone won't run the house. December 2008: 400,000+ New Hampshire customers dark, 211 of 256 municipalities hit, the last homes restored on Christmas Eve — fourteen days. October 2017: 230,000+ out, outages running past 100 hours. Grid-tied solar shuts off in every one of those events — panels on the roof, no heat in the house, in a state where a multi-day winter outage is a pipe-freeze and safety problem, not an inconvenience.

Rep layer: Ask where they were in December 2008. In NH the storm sells itself — your job is only to connect it: "your solar was off that whole time, and would be again."

Nobody's standing behind your system. New Hampshire's solar wave came through installers that didn't all survive. An orphaned customer has an expired or unenforceable workmanship warranty, an inverter aging into its failure window, and no one to call.

Rep layer: Plants the takeover seed — pick it up in the solution. "Who installed it? When did they last call you back?"

The Solution

The state pays $3,000 toward the battery — and we know how to collect it. The NH Clean Energy Fund pays $230 per kWh of enrolled capacity, up to $3,000, as a one-time check. The catch most customers and half the installers miss: only Enphase and FranklinWH batteries qualify, funding is limited, and a reservation of funds must be secured before work begins. We pick eligible hardware, reserve first, and the customer banks the check.

Rep layer: This is the opener. "There's a state-funded program that covers up to $3,000 of this — most people don't know it exists, fewer know only certain batteries qualify, and it's first-come funding." Real program, real urgency, no invention required. The trade: ~40 demand-response events, June–September, 3–8 PM, three seasons minimum, battery drawn down to a stated ~20% floor, events skipped when extreme weather is forecast. Say all of it — it survives scrutiny.

The battery keeps home the power that was leaving at a discount. Every kWh stored and self-consumed instead of exported earns back the ~4.7-cent distribution haircut. It's an honest, year-round, modest number — roughly $120 a year on a typical setup — and it's the supporting line, never the headline.

Rep layer: Quote it small and precise, then move. "The bill savings are real but modest — around ten bucks a month. That's not why you buy this. Here's why…" A rep who leads with spread math in NH loses; a rep who names it honestly earns the right to sell the stack.

The battery keeps your home running through a New Hampshire winter outage. Refrigeration, well pump, heat circulation, lights — through the ice storm, recharging from the roof every daylight hour of a multi-day event, silently, with no fuel run.

Rep layer: This is the purchase in NH. Size the backup conversation around winter loads — heat controls and well pump first, not the AC conversation from the southern markets.

We take it over and stand behind it. Top Tier becomes the single point of contact: a fresh 10-year workmanship and roof-penetration warranty issued at takeover (after inspection), the 5-year Align Solar Protection contract included standard ($0 deductible, insurance-backed, non-transferable), and manufacturer-warranty coordination going forward.

Rep layer: Precision on transfers — workmanship with written consent, Align non-transferable, manufacturer per OEM. Never promise takeover before inspection clears.

Urgency

The funding clock. NHCEF is limited-fund, first-come. A reservation secured this month is $3,000; a customer who "thinks about it until spring" may find the fund exhausted. This is the rare urgency that's completely true — use it and nothing else.

The rate clock. The customer charge climbs on an approved schedule into 2029, and the supply rate resets every six months against the New England winter market. Today's tariff is the cheapest version of this bill they'll ever see.

The storm clock. NH's marquee outages are winter events. A battery installed in September is ready for ice season; one contemplated in January is being installed after the outage it was for.

What we never do: invent a deadline beyond the real one, or promise locked terms to a post-2017 customer. The funding clock is genuine — it carries the close alone.

The Close

Step 1 — The program. "Before anything else: New Hampshire has a fund that pays up to $3,000 toward a home battery. It's first-come funding, only certain batteries qualify, and the reservation has to be filed before installation. That's the first thing we handle."

Step 2 — Their bill. "Your exports earn about 75 cents on the dollar — here's the formula from the PUC order, on your own bill. The battery keeps that power home at full value. It's a modest monthly number, and I'll show it to you honestly. Your customer charge is also going up every year through 2029 — that part's already approved."

Step 3 — The winter, and the stack. "And you remember December 2008. Fourteen days, some homes. Your solar was off the entire time. The battery runs the house — and recharges from the roof every day it's out. So: $3,000 from the state, a modest monthly gain, a home that runs through the next ice storm, and a company standing behind the whole system with a 10-year warranty and a 5-year protection contract included. That's the purchase."


Sell Hard, Sell Honest

New Hampshire's pitch is unusual in the portfolio: the biggest number in it is real, external, and time-limited — the state's own money. That means the honest version and the aggressive version are the same pitch. Push the reservation timeline hard; it deserves it.

Where discipline matters is everywhere else. The spread is ~$120 a year — say it in dollars before the customer's calculator does. There is no VPP income here, whatever the Massachusetts blogs say. Grandfather language belongs only to pre-2017 interconnections with the statute behind it. And the battery-brand constraint is a service we perform, not a trap we spring: a customer who wanted a Powerwall deserves to hear, plainly, that the choice costs $3,000 here and why we recommend the FranklinWH instead. Reps who sell NH precisely will find it one of the easiest closes in the book — the state is co-signing the deal.


PART B — The Deep Reference

1. Orientation

2. How the Eversource Bill Works

Two halves. Delivery (Eversource's side, PUC-regulated): $19.81/mo customer charge — rising ~$2/year through July 2029 per approved rate order — plus per-kWh: distribution 6.291¢, transmission 4.445¢, stranded cost 0.466¢, system benefits 0.618¢, small adjustments (+0.034, −0.029) = 11.825¢ delivery total. Supply: default energy service 11.303¢ (Feb 1–Jul 31, 2026 window — resets each Feb 1 and Aug 1), unless the customer buys through a competitive supplier or their town's Community Power aggregation, in which case the supplier line shows someone else and the supply price differs. All-in on default service: 23.128¢/kWh. A 600 kWh month runs ~$158.

Rep skill: find the supplier line first. Community Power towns are common, and the supply rate drives both the bill and the export credit.

3. Net Metering — Two Cohorts, Very Different Stories

Cohort 1 — interconnected before September 1, 2017 (NEM 1.0): full retail 1:1 net metering on the standard tariff, protected by statute — RSA 362-A:9, XV: standard tariffs "shall terminate on December 31, 2040." This is real, citable grandfather protection, the strongest in our portfolio. These customers hold the best solar arrangement in the state and the battery pitch for them is resilience + rescue + the NHCEF check — never disturb their tariff position, and confirm the interconnection date before claiming it.

Cohort 2 — interconnected September 1, 2017 or later (NEM 2.0, the "alternative tariff"): monthly netting with the export credit formula from PUC Order 26,029 (Docket DE 16-576): 100% of default energy service + 100% of transmission + 25% of distribution. On current rates: 11.303 + 4.445 + 1.573 = 17.321¢ per exported kWh, ~75% of the 23.1¢ retail rate. Open to new interconnections; maintained by Order 27,074 (Nov 2024); commission-revisable with nothing pending. Honest framing: stable, not locked.

The battery math lives in the gap: the 75% of distribution never credited on exports = 4.718¢/kWh recovered on every stored-and-self-consumed kWh. (If the SBC and stranded-cost riders are also excluded from the credit, the true spread is ~5.8¢ — we quote the 4.7¢ floor.)

4. Rate Reality + The Honest Math

5. Incentives & Programs — NHCEF Deep Reference

6. System Rescue Value — The System Takeover

This applies to any customer with existing solar — and it's identical across every Top Tier market. These are takeover facts, not market-specific.

The Orphaned Solar Customer Problem. Many solar customers installed during the 2019–2024 growth years and now face:

The Inverter Failure Reality. Inverters are the weakest link. Panels last 25–30 years; the inverter fails much sooner.

What Top Tier's takeover provides (formalized through a Service Warranty Agreement with a brand-new 10-year Limited Workmanship and Roof Penetration Warranty):

The $11K System Takeover Bundle (the exact 5-tile bundle on the proposal):

Bundled serviceEstimated 25-yr cost avoided
Align Solar Protection (5-yr, $0 deductible, insurance-backed, non-transferable)~$1,500
Manufacturer warranty coordination (OEM claims across 25 yr)~$300
Inverter replacement coordination (1–2 replacements at $3–5K each)~$6,000
Workmanship warranty on existing PV (10-yr Top Tier coverage)~$1,500
Service call coverage (~$500/visit × 4–5 visits)~$2,500
Total~$11,800 — "Over $11K"

How to use it: "On top of the bill math, you're picking up over $11K of bundled services that aren't sold separately. If your inverter fails in year 12, the warranty handling alone is worth a few hundred; the replacement coordination saves $3–5K; the Align contract is $1,500 you'd otherwise pay. It adds up."

Quantifying the rescue value:

ComponentEstimated Value
New 10-year workmanship warranty$1,500–3,000
Inverter replacement avoided via warranty handling$3,500–5,000
Probability-weighted warranty-claim value$2,500–4,000
Performance optimization on existing array$300–800/year
Total expected value over 10–20 years$4,000–7,500+

This is independent of bill savings — the rescue alone can be worth $4,000–7,500. NH-specific: boom-era systems are aging into the inverter failure window, post-ITC replacement economics are gone, and the installer shakeout has orphaned a significant customer population.

7. Outage Reality

December 2008 ice storm: 400,000+ customers out, 211 of 256 municipalities affected, final restorations December 24 — fourteen days. October 2017 windstorm: 230,000+ out, outages exceeding 100 hours. New Hampshire's marquee outages are winter events, where a multi-day outage means frozen pipes and unheated homes, not spoiled groceries. Grid-tied solar shuts off in every one — panels on the roof, no power in the house. Solar plus battery carries heat circulation, well pump, refrigeration, and lights through the restoration, recharging from the roof each daylight hour, silent, no fuel.

8. Hidden Costs Avoided / What You Own vs What You Rent

Align Solar Protection — the terms (get these right):

9. Battery Products

10. Objection Handling

"I want a Powerwall."

"It's a great battery — and in this territory it costs you $3,000, because the state fund only approves Enphase and FranklinWH. The FranklinWH does everything the Powerwall does for your home — backup, solar pairing, app control — and the state pays $3,000 of it. If the Tesla matters more to you than the $3,000, I'll build it that way and the proposal will show exactly what you're passing up. Most people take the check."

"My installer said I have one-to-one net metering."

"Depends when you interconnected. Before September 2017 — you genuinely do, protected by statute through 2040, and nothing we install touches it. After that, you're on the newer tariff: your exports earn the full supply and transmission but only a quarter of the distribution charge — about 75 cents on the dollar. Here's the formula from the PUC order against your own bill."

"What's the catch on the $3,000?"

"Three seasons of demand response: about 40 summer evenings a year, 3 to 8 PM, the program draws from your battery down to about a 20% floor — and skips events entirely when severe weather's forecast. Funding is first-come, so we file your reservation before any work starts. That's the whole deal, and I'd rather you hear all of it now."

"The savings don't cover the payment."

"Correct — and I won't pretend otherwise. The monthly spread here is around ten dollars. The purchase is the stack: $3,000 from the state, the house running through the next ice storm, protection from rate increases that are already scheduled through 2029, and a 10-year warranty on a system nobody's currently standing behind. Buy it for the winter and the warranty; the ten bucks a month is the tip."

"I'll wait and see if a better program comes along."

"The direction of travel is the other way — the state repealed its rebate in 2024 and the federal credit ended last year. This fund is what's left, it's first-come, and waiting is how people miss it. There's nothing pending that improves this deal."

"A generator is cheaper."

"For the outage alone, maybe. But a generator gets no $3,000 from the state, needs fuel mid-emergency, and never touches a bill. The battery collects the check, earns a little every month, runs silently through the storm, and refuels itself from your roof every morning of a multi-day outage — which is exactly what December 2008 was."

11. DO SAY / NEVER SAY

✓ Do Say
Never Say
"Up to $3,000 from the NH Clean Energy Fund — subject to funding, and we reserve before install."
"You'll get $3,000" (unconditional).
"Only Enphase and FranklinWH batteries qualify — picking Tesla here costs you the incentive."
Silence while a customer picks an ineligible battery.
"It's a one-time check. There are no annual payments in this program."
"Your battery earns $225 per kilowatt every summer."
"Your exports earn about 75 cents on the dollar — here's the PUC formula."
"You have one-to-one net metering" (to a post-2017 customer).
"Interconnected before September 2017? Your tariff is protected by statute through 2040."
"Your terms are locked in" (to a post-2017 customer).
"The monthly spread is modest — about ten dollars — here's the math."
"This battery pays for itself on bill savings."
"Your customer charge is scheduled to rise every year through 2029 — that's approved, not predicted."
"Rates are going to double."
"No sales tax in New Hampshire — the whole purchase."
"You'll also get the state rebate and the tax credit."
"About 40 summer evenings a year, down to a ~20% floor, skipped in severe weather."
Hiding the DR commitment until paperwork.

12. Required Disclosures

  1. ☐ The NHCEF incentive (up to $3,000) is subject to limited program funding and battery-model eligibility; a reservation of funds must be confirmed before installation, and no incentive is guaranteed until reserved and approved.
  2. ☐ NHCEF enrollment requires a minimum three-season commitment to Eversource demand response (~40 events/season, June–September, 3–8 PM); the battery will be discharged during events per program operation.
  3. ☐ The NHCEF incentive is a one-time payment; no annual or performance payments exist under this program.
  4. ☐ Export credits under the alternative net metering tariff are calculated per PUC-approved formula and change with supply and delivery rates; customers interconnected on or after September 1, 2017 are not subject to a statutory rate lock, and current tariff terms may be revised by the Commission.
  5. ☐ Customers interconnected before September 1, 2017 retain standard-tariff treatment terminating December 31, 2040 per RSA 362-A:9; interconnection date must be verified.
  6. ☐ Savings projections are estimates based on current tariff rates; the customer charge and supply rates change on scheduled and semi-annual bases respectively. Monthly bill savings from the battery are modest; the minimum monthly bill (customer charge) cannot be eliminated.
  7. ☐ Customers purchasing supply through Community Power aggregation or competitive suppliers have different supply rates, which affect both bills and export credits.
  8. ☐ System takeover is contingent on passing Top Tier's site inspection; Top Tier may decline non-compliant systems with written notice within 7 days.
  9. ☐ The Align Solar Protection contract is non-transferable and does not extend original equipment manufacturers' warranties. Workmanship warranty transfer requires written consent.
  10. ☐ Backup power capability depends on selected equipment and configuration; not all home loads may be backed up simultaneously.

13. Quick-Reference Numbers (dated — confirm before quoting)

14. Sell Hard, Sell Honest

(See PART A closing section — the register holds throughout: the state's money carries the urgency, the spread stays small and precise, grandfather language stays cohort-gated, and the battery-brand constraint is presented as expertise, not fine print.)

Customer Archetypes

The 2008 Veteran. Anywhere in the state, remembers fourteen dark December days. Lead resilience, collect the check on the way.

The One-to-One Believer. Post-2017 customer certain they have full net metering. The PUC formula on their own bill is the whole appointment; the battery resolves the haircut they just learned about.

The Statutory NEM 1.0 Holder. Pre-2017, genuinely protected through 2040. Never disturb the tariff; sell winter backup, the rescue, and the $3,000. Often the easiest close in the territory.

The Powerwall Loyalist. Came in asking for Tesla. The $3,000 conversation, respectfully and with the proposal showing both paths. Let the state's check do the persuading.

The Community Power Household. Supplier line shows their town's aggregation. Check the supply rate before quoting anything; the pitch stack is unchanged.

The Orphan. Installer gone, inverter aging. The rescue is the purchase; the battery and the check are how it happens.

Reading the Bill (rep skill)

(1) Supplier line — Eversource default service, competitive supplier, or Community Power? Determines the supply rate and the export credit's largest component. (2) Customer charge — $19.81, note the scheduled climb. (3) Delivery lines — distribution is the one the battery recovers 75% of on kept kWh. (4) Export/generation credits — compute their effective ¢/kWh in front of them against the formula. (5) Usage history — winter peaks tell the backup-sizing story.


Final Thoughts

Eversource NH is the portfolio's only market where the state itself co-signs the sale — real money, real deadline pressure from limited funding, and a battery-brand gate that makes our expertise part of the product. Around it sits an honest, modest spread, a statutory grandfather story that's actually true for the right cohort, the harshest winter-outage record in the book, and no sales tax on any of it. Reserve first, pick eligible hardware, quote the spread in single dollars, and let December 2008 and the state's check close together. The straight version is the strong version — here more than anywhere.

Net Metering & Grandfathering Status

Protected
Verified 2026-07

This customer's grandfathered net metering is currently solid — sell the value honestly; do NOT manufacture a "you could lose it" threat here.

1 · Find the customer by install date

Install windowWhat they haveGrandfather termCitation
Interconnected before September 1, 2017 (NEM 1.0)Full retail 1:1 net metering — standard tariffStatutory lock through December 31, 2040 (RSA 362-A:9, XV). The strongest statutory NM grandfather in the Top Tier portfolio.RSA 362-A:9, XV (as amended)

2 · What that cohort has

Confirm which cohort the customer sits in above, then anchor on the term/citation for that row. Their locked-in terms are their asset — the battery protects everything net metering can't (outages, rate climb).

3 · The ongoing effort

No active documented effort reaching existing customers as of 2026-07. Do not pitch a grandfather threat here.

Close on protection + resilience + rate hedge — never on a fabricated grandfather cliff.

Stable
Verified 2026-07

Current tariff is maintained by commission order — no change pending. Do NOT promise locked terms; do NOT pitch a threat — nothing pending supports one. Sell the battery on its own merits.

1 · Find the customer by install date

Install windowWhat they haveGrandfather termCitation
Interconnected on or after September 1, 2017 (NEM 2.0)Export credit = 100% supply + 100% transmission + 25% distribution (~75-79% of retail depending on utility)Not a statutory lock — commission-set alternative tariff. PUC Order 27,074 (Nov 2024) reaffirmed current terms. No active proceeding changing existing-customer terms as of 2026-07.PUC Order 26,029 (Sept 2017); Order 27,074 (Nov 2024); RSA 362-A

2 · What that cohort has

Confirm the customer's cohort, then note that current terms are maintained by commission order with no active change proceeding. The battery captures the self-consumption spread today and hedges against future commission action — but do not pitch that action as imminent or documented.

3 · The ongoing effort

No active documented effort reaching existing customers as of 2026-07. Do not pitch a grandfather threat here.

Close on self-consumption spread capture + resilience + rate hedge — the battery earns its value on the current tariff without relying on any threat narrative.