Sales Guide · Florida · FPLInternal rep reference

Top Tier — Florida Battery Sales Reference

FPL (Florida Power & Light) · South & Coastal Florida

Sales reference for reps working FPL territory. This is the deep reference — how to sell it up top, full utility detail below. FPL is Florida's biggest utility — roughly 5.9 million accounts across south Florida and most of the coasts. The FPL story is a settled multi-year rate climb (the 2025 settlement locked increases through 2029 — press the settled numbers, not the headline ask), the strongest hurricane-resilience case in the country (Irma blacked out 4.4 million FPL customers — the largest outage in company history; Ian took out 645,000 in twelve hours), and net metering that is intact and protected — with one honest asterisk: the $30 minimum bill, which is real, documented, and must be in every savings conversation. There is no net-metering cliff in Florida IOU territory. The 2022 rollback bill was vetoed and is history, not a threat. The battery here is a rate hedge, a hurricane backup, and a takeover.


What kind of market this is

FPL is a protected 1:1 net-metering market with a settled rate climb, a $30 minimum-bill asterisk, and the heaviest hurricane exposure we serve anywhere — the battery is a hedge, a hurricane backup, and a takeover. Five defining facts:

  1. Net metering is intact, protected, and PSC-guaranteed. Florida's Rule 25-6.065 gives FPL residential solar customers full retail 1:1 monthly netting, excess rolling forward month to month, with the annual true-up read in December (leftover kWh cashed at avoided cost, ~2–4¢ — not retail). Residential systems ≤10 kW are Tier 1: no interconnection insurance requirement. Nothing has been filed at the PSC (2024–2026) to change residential net metering at FPL.
  2. The one adverse fact — the $30 minimum bill — is honest-asterisk material, not a cliff. FPL's 2025 rate settlement raised the minimum monthly bill from $25 to $30. A solar customer who nets to zero still pays $30 — roughly 370,000 residential customers are projected under the floor in 2026. It's a rate-case artifact, not a net-metering change — and it caps how low any projection can honestly go. Modeling discipline: never show a projected bill below $30.
  3. The rate climb is settled, not speculative. The 2025 settlement (approved November 20, 2025) locked ~$945M in 2026 and ~$705M in 2027, with the multi-year plan running through 2029. Say the settled numbers — the "$6.9 billion" figure was the original ask, and it was cut by roughly $2.9B in settlement; quoting the ask as approved is exactly the kind of overstatement a customer can catch.
  4. Hurricanes are the resilience case, and FPL's history is the deepest anywhere. Irma (2017): more than 4.4 million FPL customers out — the largest outage event in company history. Ian (2022): 645,000 out within twelve hours, over 2.1 million restored cumulatively. Milton (2024): more than 2 million impacted. Grid-tied solar shuts off in every one of them.
  5. No enrollable battery program. FPL has no residential battery VPP or rebate (its storage build-out is utility-scale). FPL On Call is enrollable demand response (~$90+/yr) — but it's load control on AC/water heat, not a battery program. No program income to promise.

Your lead is hurricane resilience + the settled climb. In FPL territory the outage story isn't hypothetical — every customer has lived at least one of Irma/Ian/Milton. The rate story is settled and citable through 2029. Net metering is reassurance; the $30 floor is the honest asterisk you volunteer before the customer finds it.

Default configuration: backup-capable is the strong default — this is hurricane country.

Confirm pricing and configuration in the tool before quoting.


PART A — The Pitch (Problem → Solution → Urgency → Close)

The spine is multiple beats per section: customer headline + statement + rep layer (+ objection where noted). Beats marked (BACKUP ONLY) render only for backup config; beats with Self-consumption:/Backup: branches swap the customer line by config.

The Problem

Your rates are climbing on a settled plan — through 2029. FPL's 2025 rate settlement locked in increases: roughly $945 million in 2026, another $705 million in 2027, with the plan running through 2029. That's approved and on the calendar — not a forecast. Your solar offsets your usage, but every kilowatt-hour you still buy rides the settled climb.

Rep layer: The FPL opener — the settled climb: Docket 20250011-EI, settlement approved Nov 20, 2025; +~$945M (2026), +~$705M (2027); multi-year through 2029 with a ~2%/yr cap; a 1,000-kWh bill moves ~$134 → ~$136.64. Customer charge ~$10.52/mo; base energy 7.164¢ first 1,000 kWh (plus fuel and riders). PRECISION: the "$6.9B" figure was the ASK — it settled at roughly a quarter of that; never present the ask as approved. Objection — "My solar covers my bill." It offsets usage down to the $30 floor; it doesn't shield the price of what you still buy, and it's worth nothing in a hurricane outage.

Your system is orphaned. Whoever installed your solar is likely gone, merged, or unreachable — especially after so many installers folded when the federal tax credit expired at the end of 2025. If something goes wrong, there's no one accountable. You own the system and the risk.

Rep layer: Standard orphaned-system beat. Ask who installed it and whether they'd answer a service call. Objection — "My installer's still around." Would they answer within a week, and cover it?

Your inverter is on the clock. Your inverter is several years old. When it fails out of warranty, that's about $3,500 to $5,000 out of pocket — and your system produces nothing until it's replaced, typically 4 to 8 weeks.

Rep layer: Standard inverter beat. SolarEdge ~12-yr warranty, real failure 8–15 yrs; Enphase 25-yr, real issues 10–20. Objection — "Still under warranty." Good — until it isn't, and then it's $3,500–5,000.

(BACKUP ONLY) When the hurricane comes, your solar shuts off with the grid. Anti-islanding is a safety cutoff: in an outage, your panels produce nothing — even under a clear post-storm sky. Irma blacked out 4.4 million FPL customers. Ian took out 645,000 in twelve hours. A battery keeps your critical systems running, and with sun, it recharges through a multi-day restoration.

Rep layer: Renders ONLY for backup config. FPL anchors (all documented): Irma 2017 >4.4M out (largest in FPL history); Ian 2022 — 645K within 12 hrs, >2.1M cumulative, 99% restored ~9 days; Milton 2024 — >2M impacted, essentially restored in 5 days; Helene 2024 — >680K affected. Honest note: FPL's restoration is genuinely fast (say so — credibility) — the battery covers the days you're in the dark anyway, and the customer's own street can be the last one on. Objection — "FPL restores fast." True — and Ian still meant most of a week for hundreds of thousands of homes. Fast restoration isn't no restoration.

The Solution

A battery hedges the settled climb and keeps the lights on when the grid can't. Stores your daytime solar and uses it at night instead of buying at FPL's rate — so as the settled increases land each year, more of your power comes from your panels at a locked cost.

Monthly Cost Chart and Net Bill Breakdown render here.

Rep layer: First cure beat. FPL residential is full 1:1, so the mechanism is "maximize self-supply against a rising rate," NOT a spread play (exports already earn retail within the year; only December excess cashes at ~2–4¢ avoided cost — which is also why oversizing for export is low-value here). The documented engine: the settled 2026–2029 climb. MODELING DISCIPLINE: the $30 minimum bill is a hard floor — never project below it; if the customer's bill is already near the floor, the battery's bill-savings value is limited and the honest pitch shifts to resilience + takeover. No FPL battery program — the value is the hedge + hurricane backup, not income.

(BACKUP ONLY) It keeps your home running when the grid goes down. Powers your essentials — refrigerator, A/C circulation, well pump, medical devices, connectivity — through an outage, and with Florida sun, recharges to carry you through a multi-day restoration.

Rep layer: The resilience cure beat. Size expectations honestly (essentials, not necessarily whole-home indefinite; A/C load management matters in Florida heat — set expectations on cooling honestly).

We take it over. Top Tier becomes the single point of contact for your entire system — a new 10-year workmanship warranty, the 5-year Align Solar Protection contract ($0 deductible, non-transferable), and manufacturer warranty coordination.

Rep layer: Answers the orphaned-system problem. Transfers: workmanship with written consent; Align non-transferable; manufacturer per OEM terms.

Thousands you don't pay. The $11K+ Hidden Costs Avoided bundle — built into the takeover, not sold as extras.

Rep layer: Reframes total cost. "Your payment buys the battery plus warranty plus service plus inverter-replacement coverage — over $11K of value."

And your net metering stays exactly what it is — protected, with one honest number. Your 1:1 net metering is PSC rule, nothing is filed to change it, and the one thing that did change — the minimum bill — is $30 a month, which we build into your numbers instead of hiding. A battery maximizes the value of the net metering you have and keeps you independent no matter what.

Rate Justification + Own vs Rent render here.

Rep layer: Ties to the grandfathering section. FPL residential = full retail 1:1 (Rule 25-6.065), PROTECTED — no filing exists. The honest-asterisk move: volunteer the $30 floor before the customer finds it — it buys credibility for everything else. If the customer raises the 2022 legislation: HB 741 passed and was VETOED (April 27, 2022) — it is history, not a pending threat; nothing has been filed since. Use it only as context for why locking in value matters, never as a live deadline. 25-yr rate scenarios: conservative 4%, moderate 6%, aggressive 8% (the settled plan runs ~2%/yr capped through 2029 — anchor near-term to the settlement, not the scenario). Objection — "Rates might not climb." The settlement is approved through 2029 — the near-term climb is literally signed.

What you actually own. The savings hero — combined value: the rate hedge + hurricane resilience + protected net metering + the takeover bundle.

Rep layer: FPL combined value = hurricane resilience (the lead) + settled-climb hedge + protected net metering + takeover. No VPP income to promise (On Call is load control, not batteries). No-backup disclosure fires ONLY for self-consumption config.

Urgency

The honest clocks — settled increases and hurricane season, not manufactured deadlines.

The rate clock. The settled increases land on a schedule — 2026, 2027, and through 2029. Every month you wait is a month buying more of your power at the newer, higher rate with no hedge.

Rep layer: The honest FPL urgency — the climb is settled and dated (Docket 20250011-EI). Don't manufacture a net-metering deadline (there isn't one — nothing is filed, and the vetoed 2022 bill is history).

The hurricane clock. Season runs June through November, every year. A battery installed before the next storm is protection; one ordered after landfall is a backorder. Installation isn't instant — the right time is before the season, not during the cone of uncertainty.

Rep layer: The strongest FL urgency and it's fully honest — Irma/Ian/Milton are lived memory in this territory. Factual, not fear-mongering: the pitch is preparedness.

System aging. Your inverter is aging toward its failure window. The longer you wait, the closer you get to an out-of-warranty replacement at $3,500–5,000 with no service relationship to handle it.

Rep layer: Universal urgency beat.

The Close

  1. Verify credit + confirm configuration. Run the credit check and confirm the backup/self-consumption configuration.
  2. Customer reads and signs the service agreement. Walk through the disclosures honestly — including the $30 minimum bill, that their net metering is protected (no cliff, nothing filed), and that there's no federal tax credit anymore.
  3. Complete the Welcome Call. Finalizes the sale and sets expectations for installation.

Standing Rules (Do NOT Violate)

Go get the sale. A battery is a strong product — clean energy, independence, backup, long-term savings, and in Texas real VPP income. A customer who wants one for any honest reason is a good sale. We never walk away over price or low savings — that's the customer's call. Do right by the customer, protect the company, be honest.


PART B — The Deep Reference

1. Orientation

2. How the FPL Bill Works

  1. Energy: base energy 7.164¢ first 1,000 kWh (higher above), plus fuel and riders — customer charge ~$10.52/mo. A typical 1,000-kWh bill runs ~$136.64 under the 2026 settlement step.
  2. Net metering: full retail 1:1 monthly netting under Rule 25-6.065 — exports offset usage at retail, excess kWh roll forward month to month, and the annual true-up is read in December, with leftover kWh cashed at avoided cost (~2–4¢), not retail.
  3. The $30 minimum bill: every residential bill has a $30 floor (raised from $25 in the 2025 settlement). A customer who nets to zero still pays $30 — ~370,000 residential customers are projected under the floor in 2026.

Why this matters for the pitch: the December true-up at avoided cost means banked excess beyond the year is nearly worthless — the battery's job is self-supply against the settled climb, not export banking. And the $30 floor is a hard bound on every projection: never show a bill below $30.

3. Net Energy Metering — Protected, With One Honest Number

FPL residential net metering is intact, PSC-guaranteed, and nothing is filed to change it. The $30 minimum bill is the one documented adverse fact — volunteer it.

4. Rate Reality + Why Rates Climb

ValueSource
Net metering (residential)Full retail 1:1, intact — nothing filedRule 25-6.065
True-upDecember read; excess at avoided cost (~2–4¢)Rule 25-6.065 / FPL
Minimum bill$30/mo floor (~370K residential under it, 2026)Docket 20250011-EI
Customer charge / base energy~$10.52/mo / 7.164¢ first 1,000 kWh2025 settlement rates
Rate planSettled: +~$945M (2026), +~$705M (2027), through 2029 (~2%/yr cap)Docket 20250011-EI, approved 11/20/2025
Battery programNone (On Call = load-control DR, ~$90+/yr, not batteries)FPL programs

What's driving FPL rates up (named forward drivers):

  1. The settled plan. +$945M/2026 and +$705M/2027 are approved and stepping — through 2029. (The original ask was ~$6.9B; it settled at roughly a quarter — cite the settlement, never the ask.)
  2. Storm restoration costs. Every major hurricane season lands on bills through surcharges and hardening riders.
  3. Growth + grid hardening. Florida's load growth and FPL's storm-hardening capital programs flow into base rates each cycle.

Documented vs. speculation (say this right):

5. Incentives & Programs

6. System Rescue Value — The System Takeover

This applies to any customer with existing solar — and it's identical across every Top Tier market. These are takeover facts, not TX-specific.

The Orphaned Solar Customer Problem. Many Texas solar customers installed during the 2019–2024 growth years and now face:

The Inverter Failure Reality. Inverters are the weakest link. Panels last 25–30 years; the inverter fails much sooner.

What Top Tier's takeover provides (formalized through a Service Warranty Agreement with a brand-new 10-year Limited Workmanship and Roof Penetration Warranty):

The $11K System Takeover Bundle (the exact 5-tile bundle on the proposal):

Bundled serviceEstimated 25-yr cost avoided
Align Solar Protection (5-yr, $0 deductible, insurance-backed, non-transferable)~$1,500
Manufacturer warranty coordination (OEM claims across 25 yr)~$300
Inverter replacement coordination (1–2 replacements at $3–5K each)~$6,000
Workmanship warranty on existing PV (10-yr Top Tier coverage)~$1,500
Service call coverage (~$500/visit × 4–5 visits)~$2,500
Total~$11,800 — "Over $11K"

How to use it: "On top of the bill math, you're picking up over $11K of bundled services that aren't sold separately. If your inverter fails in year 12, the warranty handling alone is worth a few hundred; the replacement coordination saves $3–5K; the Align contract is $1,500 you'd otherwise pay. It adds up."

Align Solar Protection — the terms (get these right):

Quantifying the rescue value:

ComponentEstimated Value
New 10-year workmanship warranty$1,500–3,000
Inverter replacement avoided via warranty handling$3,500–5,000
Probability-weighted warranty-claim value$2,500–4,000
Performance optimization on existing array$300–800/year
Total expected value over 10–20 years$4,000–7,500+

This is independent of bill savings — the rescue alone can be worth $4,000–7,500.

7. Outage Reality — Hurricane Resilience in FPL Territory

Why outages happen here. FPL's outage history is the deepest of any utility we serve, anywhere:

What a battery does — and the honest mechanism. Grid-tied solar shuts off automatically in an outage (anti-islanding), so a solar-only customer has no power even under a clear post-storm sky. A battery with backup keeps essential loads running — refrigerator, medical devices, connectivity, fans and circulation in the heat — and recharges from solar through a multi-day restoration.

How to pitch it honestly: don't promise whole-home A/C for a week. "A battery keeps your essentials running through the restoration — and in this territory, everyone has lived at least one of Irma, Ian, or Milton."

8. Hidden Costs Avoided / What You Own vs What You Rent

9. Battery Products

10. Objection Handling

Universal objections (swap in FPL figures) + Florida-specific objections.

"Didn't Florida already try to kill net metering?" (FL-specific — the history answer)

"They did — in 2022, and the governor vetoed it. That bill is dead, and nothing has been filed since. Your net metering is a Public Service Commission rule and it's unchanged. Here's what actually did change: the minimum bill went to thirty dollars — every FPL customer pays at least that, even netting to zero — and I build that floor into your numbers instead of hoping you don't notice it."

"My solar covers my bill — why add a battery?" (FL-specific — the floor-and-storm reframe)

"It offsets your usage — down to the thirty-dollar floor, which nobody's solar beats. What it can't do is shield the price of what you still buy — your increases are settled through 2029 — and it produces exactly nothing during a hurricane outage, because grid-tied solar shuts off with the grid. Ask anyone who was here for Ian. A battery does both."

"FPL restores power fast — do I really need backup?" (FPL-specific — the honest-credit answer)

"They genuinely do — some of the fastest restoration in the country, and I'll say that plainly. But fast still meant most of a week for hundreds of thousands of homes after Ian, and someone's street is always last. A battery isn't betting FPL fails — it's covering the days between landfall and your street's turn."

"Does the battery earn me money through a program?" (FL-specific — honest no-program)

"Not at FPL — there's no residential battery program here, and I won't quote you a check that doesn't exist. Your value is the settled-rate hedge, hurricane backup, and getting the most out of net metering that's already protected."

"Why is the loan more than the system price?"

"The cash price is $17,000–18,500 depending on config. Service Finance adds dealer fees bringing the financed amount to about $22,068–23,942. Cash or a HELOC is cheaper if that's an option. Florida has no state credit and the federal credit expired — the value is the hedge, the hurricane backup, and the takeover, not a discount."

"What if I sell the house?"

"Resale asset — your closing equity pays off the loan, and the new owner inherits a fully-owned system with hurricane backup, which in this state is a listing feature. Top Tier's 10-year workmanship warranty transfers with written consent; the Align contract is non-transferable."

11. DO SAY / NEVER SAY

✓ Do Say
Never Say
"PSC rule, unchanged, nothing filed"
"they're coming for your net metering" (nothing is filed)
"Florida tried it in 2022 and it was vetoed — history"
present the vetoed bill as a live or returning threat
"$30 floor — it's in your numbers" (volunteer it)
hide the floor, or project a bill below $30
"settled through 2029 — $945M in '26, $705M in '27"
"$6.9 billion approved" (that was the ask, cut ~75% in settlement)
"December read; year-end excess at avoided cost"
imply banked excess pays retail forever
"FPL restores fast — the battery covers the days you're dark anyway"
fear-monger restoration times
"no battery program at FPL"
imply FPL pays battery income (On Call is load control)

12. Required Disclosures

  1. ☐ Savings are estimates; FPL rates change through PSC proceedings (settled multi-year plan in effect through 2029) — verify against current rates.
  2. ☐ Residential net metering is full retail 1:1 under Rule 25-6.065 and unchanged; no proceeding to change it is pending. Annual true-up is read in December with excess credited at avoided cost, not retail.
  3. ☐ Every FPL residential bill carries a $30 monthly minimum; projections never show a bill below $30, including for customers netting to zero.
  4. ☐ FPL has no residential battery program, VPP, or rebate; no program income is quoted or included in projections.
  5. ☐ No federal ITC after 12/31/2025; no Florida state credit or rebate.
  6. ☐ Align Solar Protection is non-transferable; workmanship warranty transfer requires written consent; manufacturer warranties transfer per OEM terms. Align coverage is contingent on inspection + age limits (panels <15 yr, inverters <7 yr).
  7. ☐ Backup duration depends on system sizing and load; whole-home air conditioning through a multi-day outage is not implied.
  8. ☐ Pricing confirmed in the tool before commitment.

13. Quick-Reference Numbers (dated — confirm before quoting)

14. Sell Hard, Sell Honest — the standing rules

Net Metering & Grandfathering Status

Protected
Verified 2026-07

This customer's grandfathered net metering is currently solid — sell the value honestly; do NOT manufacture a "you could lose it" threat here.

1 · Find the customer by install date

Install windowWhat they haveGrandfather termCitation
All net-metering customers (single cohort — no install-date windows)Monthly netting at retail; annual surplus at avoided cost. A monthly minimum bill (~$30) applies.No dated cutoff or successor tariff — the 2022 rollback bill (HB 741) was vetoedFL PSC Rule 25-6.065 (Order PSC-08-0161-FOF-EI)

2 · What that cohort has

Confirm which cohort the customer sits in above, then anchor on the term/citation for that row. Their locked-in terms are their asset — the battery protects everything net metering can't (outages, rate climb).

3 · The ongoing effort

No active documented effort reaching existing customers as of 2026-07. Do not pitch a grandfather threat here.

Close on protection + resilience + rate hedge — never on a fabricated grandfather cliff.